Please don’t fucking log off tumblr on the 17th as a protest. All that’s going to do is give tumblr more reason to shut this place down because of revenue loss.
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Please don’t fucking log off tumblr on the 17th as a protest. All that’s going to do is give tumblr more reason to shut this place down because of revenue loss.
This is blatantly untrue
Companies do not experience one day of revenue loss and pull the plug, destroying years of work and firing dozens if not hundreds of employees.
Companies which experience loss in revenue and consumer interest make investments and changes in order to ragain their users/customers. That’s why organized protests and boycotts WORK. Tumblr will NOT go down after one bad day or week, but they might be willing to listen to its userbase if we put up an organized protest. (If you don’t believe me, think about how long sites like MySpace and Google+ hang around with fractions of their previous user base, often for years.)
Yahoo paid over one billion dollars for Tumblr, and the website will not go offline because of a one-day event, so in conclusion,
DO log off on December 17th to show Tumblr that you disapprove of its recent content ban and clumsy execution of censorship.
Please reblog this version of the post to stop the spread of misinformation.
I don’t know what to believe anymore.
@harmoniousember it’s just like any other protest, yeah?
Nobody going to mcdonalds for one day isn’t going to convince mcdonalds that nobody wants their stuff anymore so they should shut down all their stores.
What happens when people boycott is that execs see a drop in users for one day before everyone comes back, and they go looking for an explanation. Anyone who’s looking at tumblr at the moment knows we’re planning this, so the response will be ‘it’s a protest about banning adult content’ and the execs will know that we’re not happy.
Tumblr might not stand alone among social media sites like facebook and twitter do, but it’s too big for them to fully shut down from one low traffic day. The whole ban on NSFW content is intended to keep the site running and available for new users by getting it back on the app store.
In short: one day doesn’t shut down a company, it just reminds the bosses that we, the users (consumers) have the power to make their site worthless, so they’d better listen to what we want.
For everyone’s information:
The plan for the 17th, when the adult content ban comes in, is to protest.
To do that, we are making as much noise either side of the 17th as possible, and using the site as normal.
On the 17th, dead silence.
People are saying log off but what they really mean is don’t open the site or the app.
But, on the 17th make as much noise as possible on every other platform. Tweet about it and post on facebook and instagram and everywhere else.
What this does is causes a massive dip in ad revenue for one single day. That does not make staff think ‘oh everyone’s gone let’s shut down.’ What it actually makes them think is ‘oh shit people aren’t happy and if people don’t keep using our site we’re out of money and out of jobs.’
A boycott reminds a company that the users (consumers) have the power to make their site (business) worthless with one single coordinated decision.
If you want to join in, here’s what to do:
Do:
- Close all open instances of the app and site on all your devices before the 17th
- Make posts before and after the 17th on tumblr and other platforms, talking about why this ban is bad
- Make posts on other sites during the 17th. Flood the official tumblr staff twitter and facebook with your anger and your opinion
- Come back on the 18th and check in
Don’t:
- Delete the app from your phone (this doesn’t affect their revenue and since it’s off the store at the moment it’ll be hard to get back)
- Delete your account. I mean you can if you want to, but if you keep your account and don’t use it you’re saying to staff that there’s still time to save it. If you delete it’s hard work to come back.
- Open the app or website (including specific blogs)
- Make any posts (turn down/off your queue and make sure nothing is scheduled)
- Go quiet elsewhere. Make it clear that this is just about tumblr, not a mass move away from all social media.
Remember: the execs don’t care about anything but money. Shutting down the site means there’s $0 further income from it. That’s their last possible course of action. If we make it clear we’re not happy, they’ll have to do something or we can do more and more until it becomes too expensive.
Protests take commitment. They’re a defiant action against a business that is doing something wrong. They will try to scare you into not participating, because they’re scared. We hold all the power here, sometimes the execs just need to be reminded of that.
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